Despite their competition, they develop deep feelings for each other. However, their pride and inability to admit their love leads to several misunderstandings and a separation.

The film centers on the fierce academic and emotional rivalry between two cousins, (Naga Chaitanya) and Mahalakshmi (Tamannaah Bhatia). Plot Summary

After a few years apart, they reunite to solve a family dispute involving their estranged grandparents. Through this process, they finally confront their arrogance and admit their mutual love. Production & Reception 100% Love (2011)

The two engage in constant mental games and "ego clashes," both trying to distract the other to gain the upper hand in their studies.