Psychologically, the human brain relies on —cognitive shortcuts—to make quick decisions when faced with an overload of information. If a website takes longer than 3 seconds to load, visitors are 140% more likely to leave. If a video doesn't hook them immediately, they swipe.
To win those three seconds, you must move from to information : 3 seconds
The 3-Second Rule: Why You’re Winning or Losing Before You Even Start 3 seconds
Psychologically, the human brain relies on —cognitive shortcuts—to make quick decisions when faced with an overload of information. If a website takes longer than 3 seconds to load, visitors are 140% more likely to leave. If a video doesn't hook them immediately, they swipe.
To win those three seconds, you must move from to information :
The 3-Second Rule: Why You’re Winning or Losing Before You Even Start