930_3bdcc5f9_139445_{yoursubpublisherid} May 2026

Replace {yourSubPublisherId} with your platform's specific token (e.g., {clickid} or {site_id} ).

You might see that your campaign is profitable overall, but without sub-ID tracking, you won't know that 80% of your profit is coming from just one specific placement. 930_3bdcc5f9_139445_{yourSubPublisherId}

The string 930_3bdcc5f9_139445_{yourSubPublisherId} isn't just random gibberish—it’s a roadmap to your campaign’s success. By correctly passing sub-publisher data, you move from "guessing" to "knowing," which is the only way to scale in today's competitive digital landscape. By correctly passing sub-publisher data, you move from

Ensure your "Postback URL" is set up to send conversion data back to the network using this same ID. Below is a draft for a technical blog

A Sub-Publisher ID is a dynamic parameter used by affiliate networks and media buyers to identify exactly where a click or conversion originated within a larger traffic source.

Below is a draft for a technical blog post explaining how to use such identifiers effectively.