Adekunle Gold - It Is What It Is (official Video) Review

The song was released following his critically acclaimed album Afro Pop Vol. 1 , serving as a bridge to his next era. Since its release, the video has garnered over 14 million views on YouTube, solidifying its place as one of his most recognizable modern tracks. Adekunle Gold - It Is What It Is (Official Video)

: The song’s hook, "If e go cost my peace, then I go take my leave," has become a popular mantra for prioritizing mental health over toxic situations. Adekunle Gold - It Is What It Is (Official Video)

: The video features sleek, colorful outfits and clean cinematography, reflecting his "AG Baby" persona—a more refined, contemporary Afropop style compared to his earlier Highlife roots. The song was released following his critically acclaimed

: He clarifies that while money doesn't solve everything, it provides a level of freedom and peace that he values, famously singing, "Na when I get money I realize, oh". The Music Video: Visual Storytelling Adekunle Gold - It Is What It Is

The official video, directed by MOM , complements the song’s themes with a minimalist yet high-fashion aesthetic.

: Much of the visual focuses on Adekunle alone or in controlled, artistic environments, underscoring the lyrical theme of keeping his distance from negative influences. Cultural Impact and Context