ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering.
This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year. Airship acquires SMS commerce company ReplyBuy
Customers can browse and purchase items via a single text response. ReplyBuy's seven-person team joined Airship