Archetype -

The concept of archetypes is more than just a literary trope; it's a "blueprint" for human behavior. Coined by Swiss psychiatrist Carl Jung, archetypes are universal, recurring patterns of behavior and personality found in our collective unconscious—the shared psychological heritage of all humanity.

Companies use these patterns to build deep emotional connections with customers. Brand Archetypes: The Definitive Guide [36 Examples] archetype

Here is a look at how archetypes shape our stories, our brands, and even our own creative identities. 1. The 12 Classic Jungian Archetypes The concept of archetypes is more than just