Directed by Tamer Aydoğdu, the music video features high-fashion aesthetics and dynamic choreography. It emphasizes Ayşe Hatun Önal’s background as a former Miss Turkey and fashion model, using stylized lighting and rapid editing to match the song's 128 BPM tempo.
Onurr provided background vocals and a dedicated verse, contributing to the song's rhythmic "Güm Güm" (the sound of a heartbeat) motif. Lyrical Themes and Style ayse_hatun_onal_gum_gum_ft_onurr
Due to its club popularity, several official and unofficial remixes were released: Ayse Hatun Onal - Gum Gum ft. Onurr(Ilkay Sencan Remix) Directed by Tamer Aydoğdu, the music video features
The song was developed by a team of prominent Turkish pop hitmakers: Alper Narman and Onur Özdemir (Onurr). Directed by Tamer Aydoğdu