: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit.
: Never engage one-on-one with a troll unless they have a larger audience than you. Even then, engage through your own media platform to profit from the interaction.
: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand.
19 jagged bits of advice for raw & wriggling marketing newbies
: Settle discusses building a "cult-like" following (which he previously did with his "elBenbo’s Lair" Facebook group) by using social media to make people "frothing-at-the-mouth" to buy. Availability and Format