Drafting a (e.g., the "Angels vs. Devils" strategy). Creating a SWOT analysis of the CCM system. Comparing Best Buy’s CRM to Amazon’s Flywheel .
Best Buy famously used CCM to identify high-value vs. low-value customers: best buy customer contact manager
customers into specific personas (e.g., "Barry," "Jill," "Buzz"). Personalize marketing and service interactions. Drafting a (e
