Best Buy Holiday Commercial 2017 Review

Effective use of fast-paced editing and nostalgic music to keep the audience engaged. Best Buy's CMO Provides Sneak Peek at New Holiday Ads

: Many of the spots used the upbeat, driving track "Anticipation" (originally by The Alan Parsons Project ) to build energy and excitement as families prepared to unwrap their final gifts. best buy holiday commercial 2017

: Commercials featured high-demand items of the year, including the Samsung QLED 4K Smart TV , Nintendo Switch , and Apple Watch Series 3 . Effective use of fast-paced editing and nostalgic music

: The core idea was that the most special gift—the one the recipient will "totally freak out about"—should be saved for the very end of the holiday celebration. : The core idea was that the most

Best Buy's 2017 holiday campaign, titled was a highly effective series of commercials that prioritized the emotional payoff of gift-giving over high-pressure sales tactics. By focusing on the "family freak-out" reactions that occur when someone unwraps a truly desired piece of tech, the campaign successfully positioned Best Buy as the destination for the season's most meaningful gifts. Key Campaign Highlights