: Turn down the backlight or OLED light. Extreme brightness is necessary in a store but can cause eye strain and wash out details in a darker home setting.
: Retailers often bundle high-margin items like HDMI cables for significantly more than their manufacturing cost (e.g., $30 in-store vs. $8 on Amazon). best buy tv syndrome
: Manufacturers ship TVs with a "Store Demo" or "Vivid" profile enabled. This cranks the brightness and saturation to their absolute maximum to grab your attention. : Turn down the backlight or OLED light