: She famously participated in this historic fashion "face-off" between American and French designers. Her defiant, energetic performance on the runway is credited with helping the American designers secure a victory and bringing models of color to the global stage. Business and Mentorship

Bethann Hardison is a pioneering American fashion model, agent, and activist who has spent over five decades advocating for racial diversity and inclusion in the fashion industry. Often referred to as "Mama B" or the "Mother of Industry," she is celebrated for shifting the global fashion landscape from behind the scenes and as a high-profile runway figure.

: In 1984, she founded her own namesake agency to challenge prevailing beauty standards. Unlike agencies that specialized solely in Black models, Hardison insisted on a multiracial roster—including white, Black, Latin, and Asian models—to compete directly with established firms.

: In 1967, she was discovered by African American designer Willi Smith and became his muse and fitting model.

: She is credited with discovering and guiding the careers of major icons, including Tyson Beckford (securing him a historic exclusive contract with Ralph Lauren), Naomi Campbell , and Veronica Webb . Activism and Leadership About - BETHANN HARDISON

: Hardison's career began in New York’s button industry, where she became the first Black saleswoman in the Garment District.