Brand | Management: Research, Theory And Practice

: It is widely used in business schools, such as Copenhagen Business School. Critical Reception

: Reviewers note that it elevates branding from a simple marketing tool to a strategic discipline that affects the entire organization. Brand Management: Research, theory and practice

Reviewers, including industry experts, praise the book as an accessible, comprehensive, and well-structured guide that effectively bridges academic theory with practical application. The book maintains strong ratings across platforms: : It is widely used in business schools,