But Wait ... There's More!: Tighten Your Abs, M... -

The true genius of the infomercial isn't just the product; it's the . They identify a problem you didn't know you had (like a dull kitchen knife) and provide an immediate, "limited-time" solution. Stern’s book ensures that the next time you see a "buy one, get one free" offer, you’ll see the sophisticated machinery working behind that "Set it and forget it!" catchphrase.

How the industry rose from simple product demos to a dominant force in modern American consumer culture. The Quest for Perfect Abs (and Millions) But Wait ... There's More!: Tighten Your Abs, M...

Here is a blog post exploring the fascinating world of the infomercial industry through the lens of Stern’s investigative work. The true genius of the infomercial isn't just