Customer Online Purchase Behavior on Food Delivery ... - UiTM

: Research in the Journal of Food Quality and Preference analyzes how pricing strategies and discounts can nudge consumers toward healthier food options.

: A paper published in the Agricultural and Resource Economics Review examines why some consumers avoid local markets, highlighting price and availability as major hurdles.

Several academic studies explore the drivers and barriers behind food buying decisions:

: A study focuses on how food buying behavior on e-commerce platforms can be shifted to promote healthier consumption.

: Research into factors influencing student food choices reveals that while some prioritize brand loyalty, many overlook ethical considerations like animal welfare when shopping. Suggested Research Paper Topics