: A genuine BOGO offer should be half the price of two units when compared to their individual full price.
Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread
: For items like candy that may be nearing their expiration date, stores use BOGO to quickly move stock rather than letting it go to waste.
: High-visibility BOGO offers on popular candy can act as "loss leaders," drawing customers into the store where they are likely to purchase other full-priced items.
: When a brand introduces a new flavor or product, a BOGO deal encourages customers to try it with lower perceived risk, hoping to convert them into regular buyers.
From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny:
: A genuine BOGO offer should be half the price of two units when compared to their individual full price.
Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread buy one get one free candy
: For items like candy that may be nearing their expiration date, stores use BOGO to quickly move stock rather than letting it go to waste. : A genuine BOGO offer should be half
: High-visibility BOGO offers on popular candy can act as "loss leaders," drawing customers into the store where they are likely to purchase other full-priced items. : When a brand introduces a new flavor
: When a brand introduces a new flavor or product, a BOGO deal encourages customers to try it with lower perceived risk, hoping to convert them into regular buyers.
From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny: