Shoppers often spend more than they originally intended because they feel compelled to reach the "deal" threshold. Fireworks Pricing - Save Money with MAD Fireworks
Despite the "gimmick" reputation, BOGO deals serve practical business purposes beyond just luring in customers: buy one get one free fireworks
Some retailers double the base price of an item so that you are effectively paying full price for two items rather than getting one for free. Shoppers often spend more than they originally intended
In practice, some BOGO offers simply function as a 50% discount. For example, if a firework is $4 with a BOGO sign, you might find it rang up as $2 per item on your receipt. 2. Why Retailers Use BOGO buy one get one free fireworks