Because the NFL does not release Super Bowl tickets directly to the general public, fans in 2019 relied on several official and secondary channels:

The majority of fans bought through verified resale sites like Ticketmaster (the official NFL resale partner), StubHub, SeatGeek , and Vivid Seats.

Nearly half of all tickets sold (44%) were for upper-level end zone or corner sections. Demand was particularly strong among New England fans, who accounted for 25% of purchases on some major sites.

At the time, Super Bowl 2019 was one of the most expensive sporting events to attend in history, although prices were slightly lower than the previous year. Pricing Category Estimated Cost in 2019 (Cheapest Seats) $2,900 – $3,650 Average Resale Price ~$4,380 – $5,000 Most Expensive Seat Sold

Sites like TickPick gained popularity by offering "all-in" pricing without hidden service fees. Market Trends & Buying Advice (2019 Context)