Most major jewelry stores are located along (the waterfront) and within the Puerta Maya or Punta Langosta cruise terminals. Milano Jewelry (Puerta Maya Pier), Cozumel

: No deal is final until you have haggled extensively . Reviewers suggest starting by offering as low as 1/2 or 1/3 of the asking price. Notable Jewelry Retailers

: There is a risk of purchasing stones that are misrepresented in clarity or carat count. Some buyers have reported items testing as moissanite upon returning home.

Buying diamonds in Cozumel can be a high-stakes experience where "buyer beware" is the primary rule. While the island is a major hub for duty-free luxury shopping , travelers frequently report mixed results, ranging from significant tax savings to purchasing stones that later appraise for far less than their purchase price.