Buying Leads On Zillow May 2026

Zillow uses specific metrics to determine which agents receive the highest-quality "connections":

Costs can be prohibitive in high-value markets, potentially leading to a "financial pit" if conversion is low. buying leads on zillow

A performance-based model where agents receive leads with no upfront cost but pay Zillow a referral fee (typically 35% or more) only after a deal closes. Key Performance Metrics for Success Zillow uses specific metrics to determine which agents

The Flex program minimizes upfront financial risk for high-performing teams. buying leads on zillow