Canadian teens are "connected, creator-driven, and curiosity-led," with digital platforms increasingly dominating their time. :
: Teens increasingly trust micro-influencers or peers over mega-influencers, whose trust ratings have dropped recently. Showcasing "behind-the-scenes" footage or team members builds credibility.
: Remains the most-used platform in Canada, with 90% of teens using it. There is a high preference for long-form video, podcasts, and educational content on this platform.