While often hiring celebrities, casting calls have historically sought individuals aged 21–40 of any ethnicity to represent their broad product line.
Christie Brinkley , Paula Patton , Jessica Stam , Taylor Swift , Sofia Vergara , Pink , Janelle Monáe , and Katy, Perry have all represented the brand. Cover Girl Models
The inclusion of models like Amy Deanna and James Charles has been celebrated as a step forward for the beauty industry, expanding the definition of what it means to be a "CoverGirl". While often hiring celebrities
A deeper look at the used in campaigns? A comparison of vintage vs. modern CoverGirl ads? Cover Girl Models