Did — Walmart Buy Modcloth

: The move was controversial. Many of ModCloth's core customers—who valued the brand's indie, body-positive, and feminist roots—felt the partnership with a mass-market retailer like Walmart was a betrayal of those values. The Sale and Beyond (2019–Present)

: Walmart purchased ModCloth through its e-commerce subsidiary, Jet.com , on March 17, 2017. did walmart buy modcloth

: Walmart aimed to use ModCloth’s expertise in specialty apparel and its loyal "millennial" customer base to better compete with Amazon in the fashion sector. : The move was controversial

Walmart to sell women's apparel brand ModCloth to Go Global Retail : Walmart aimed to use ModCloth’s expertise in

Yes, acquired ModCloth in March 2017 , but it no longer owns the brand today. After struggling with profitability and a "culture clash" between the indie retailer and the corporate giant, Walmart sold ModCloth in October 2019 . The Acquisition (2017)

: While official terms were not disclosed, reports estimated the price was between $50 million and $80 million .