Groupon Buys Livingsocial Review

While the acquisition helped Groupon eliminate its primary competitor and gain high-value subscribers, the announcement initially received a lukewarm reception from investors. Groupon's stock dropped by roughly following the news, which was buried in a third-quarter earnings report that showed a net loss of $35.8 million.

In October 2016, the "daily deals" pioneer acquired its long-time rival LivingSocial , marking the end of a fierce era of competition in the social-buying space. The Deal at a Glance groupon buys livingsocial

Groupon sought to absorb LivingSocial’s approximately 1 million active customers to expand its reach and consolidate the shrinking market. While the acquisition helped Groupon eliminate its primary