The brand didn't begin in a corporate boardroom but in a 10x15-foot wooden shed in the Davidson family’s backyard. In 1901, a 20-year-old William S. Harley drew up plans for a small 116cc engine designed to fit a standard bicycle frame.
The company succeeded because the founders perfectly balanced two distinct skill sets: Harley and the Davidsons
The era of Board Track Racing —where riders hit 100 mph on wooden tracks with no brakes—cemented the brand’s "tough" image, though the high fatality rates eventually pushed the company toward safer flat-track racing. 3. Engineering vs. Marketing The brand didn't begin in a corporate boardroom