(Aristos Petrou, aka Ruby da Cherry, and Scott Arceneaux Jr., aka $crim) aren’t just a duo—they’re a phenomenon. Rising from the murky depths of in 2013, the New Orleans cousins built an empire on a foundation of abrasive beats and brutally honest lyrics.
and their track "," a song that tackles the blurring lines between artistic identity and reality. The Deadbeat Reality: Breaking Down " uicideboyu i c i d e b o y " and Their Most Brutal Track For anyone deep in the underground rap scene, uicideboyu i c i d e b o y I Hung Myself for a Persona
Their track "," released as part of the KILL YOURSELF Part XX: The Infinity Saga in 2017, serves as a visceral manifesto. More Than Just a Title (Aristos Petrou, aka Ruby da Cherry, and Scott Arceneaux Jr
have always used their music as a raw outlet for their mental health struggles. For their "Grey Day" followers, songs like this are a safe space to acknowledge their own demons in a world that often demands they put on a happy face. The Deadbeat Reality: Breaking Down " uicideboyu i
: It was released as part of a double music video alongside "Now I'm Up To My Neck With Offers". Interestingly, while both cousins are in the video, the "I Hung Myself for a Persona" portion primarily features Ruby da Cherry's verse.
The title itself is a sharp jab at skeptics who dismiss their dark lyrical themes as a mere "act" or marketing gimmick. It parodies the idea that they would go to extreme lengths—even death—just to prove their depression and suicidal ideation are real, not just a "persona" to look cool. The "No Plan B" Pact
: The lyrics are a chaotic blend of drug references, social isolation, and a refusal to fit in, with Ruby rapping about "itching for a plot" and feeling like he doesn't exist at all. Why It Resonates uicideboyu i c i d e b o y