Immutable Laws Of Marketing: Violate Them At Yo... Review

Violating these laws usually leads to "marketing arrogance"—the belief that the brand name alone is what sells, rather than the position that name holds.

Are you looking to to a specific brand you're working on, or do you want to dive into some modern-day examples of brands that broke them? Immutable Laws of Marketing: Violate Them at Yo...

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is essentially the "gravity" of the business world—you don't have to believe in them, but you’ll certainly feel the impact when you fall. Immutable Laws of Marketing: Violate Them at Yo...