: Exporting Japanese intellectual property (IP), particularly anime, now rivals the export value of the country’s steel and semiconductor industries.
While the original "Cool Japan" was a government-led push, the current era is more decentralized and driven by digital fandoms. : Exporting Japanese intellectual property (IP)
: The "New Cool Japan Strategy" aims to increase the global market for Japanese content from 4.7 trillion yen to 20 trillion yen over the next decade. 2. Anime & Manga: The Cultural Engines : Exporting Japanese intellectual property (IP)
No longer niche subcultures, anime and manga are now the primary tools for Japanese cultural diplomacy. : Exporting Japanese intellectual property (IP)