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: The singer claims that his smile can melt snow and that small bumps (tussocks) appear like mountains.

: His tracks are staples on playlists dedicated to "Kavkaz" and Russian pop music, frequently appearing on Spotify and other streaming platforms. Impact and Cultural Reach : The singer claims that his smile can

(Because I'm in Love) is a hit song by the Dagestani artist Shamil Kasheshov , released under the Kavkaz Music label. It has become a significant anthem in the North Caucasian pop scene, amassing over 32 million views on YouTube alone. Song Overview & Meaning It has become a significant anthem in the

The song has gained significant traction on social media platforms like and Instagram , where it is frequently used as background music for traditional dances and celebratory videos. It has also touched fans personally; for example, it was reported that a patient in a Moscow military hospital performed a Lezginka to this song to maintain his spirits during treatment. released under the Kavkaz Music label.