: Partnered with Cameo to allow creators to sell personalised video messages directly in-app. It is also testing 60-minute video uploads to compete with YouTube.
: Nonsensical memes, such as "Trump Take Egg," have emerged as primary cultural touchpoints for younger audiences. 🛠 Platform News & Feature Updates
: Using Boney M.’s Sunny , creators film themselves "grabbing what matters" (coffee machines, desk plants) while the office is jokingly "on fire".
Current viral content is driven by "chaos culture" and a resurgence of nostalgia.