Lexus -

Lexus -

Takumi are responsible for the meticulous hand-finishing of components and rigorous quality checks.

Lexus, the luxury division of the Toyota Motor Corporation, has spent over three decades redefining the automotive world's expectations of reliability, refinement, and service. Since its debut in 1989, the brand has grown from a single flagship sedan into a global powerhouse known for its "Pursuit of Perfection". A Legacy Born from Ambition

Today, Lexus offers a comprehensive range of vehicles tailored to modern lifestyles: Takumi are responsible for the meticulous hand-finishing of

At the heart of every Lexus is the philosophy. These master craftsmen must practice for at least 25 years (60,000 hours) to achieve their status.

Even as Lexus integrates advanced technology, the brand emphasizes "Omotenashi"—the Japanese art of anticipatory hospitality—ensuring every interaction feels personalized. Innovation and Performance A Legacy Born from Ambition Today, Lexus offers

The flagship LS and the popular ES continue to lead in comfort.

The story of Lexus began in 1983 when Toyota Chairman Eiji Toyoda challenged his company to build "the finest luxury car in the world". This secret project, codenamed Circle-F, resulted in the Lexus LS 400 . When it launched in 1989, it shocked competitors by offering superior quietness and build quality at a more accessible price point than established European rivals. The Takumi Philosophy Innovation and Performance The flagship LS and the

Lexus: The Pursuit of Perfection through Japanese Craftsmanship