(helluva Boss) — Loona

is a main protagonist in the adult animated web series Helluva Boss , created by Vivienne Medrano (VivziePop). She is a hellhound who serves as the cynical, apathetic receptionist for I.M.P. (Immediate Murder Professionals), an assassination agency based in Hell . Species Voice Actor Erica Lindbeck Role Receptionist for I.M.P; occasional field operative Age 22 years old Status Adopted daughter of Blitzo Backstory and Adoption Helluva Boss Therapist Analysis: Understanding Loona