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: Studies suggest that when women hold leadership positions, such as director or writer, the portrayal of female characters tends to be more nuanced and empowering.

Despite a growing demographic of older viewers, mature women remain underrepresented in major productions.

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: As of 2025, women accounted for roughly 23% of key behind-the-scenes roles (directors, writers, producers, etc.) on top-grossing films.

: Only one in four films pass the "Ageless Test," which requires at least one female character over 50 who is essential to the plot and not defined by ageist stereotypes. : Studies suggest that when women hold leadership

The lack of mature women on screen is often linked to their underrepresentation in decision-making and creative positions.

: Older women are frequently relegated to supporting or minor roles, often depicted through stereotypes such as the "feeble grandmother," the "shrew," or characters dealing with cognitive decline. Behind the Scenes : Only one in four films pass the

: Female characters aged 50+ constitute only 25.3% of all characters in that age bracket in films.