The shift toward ad-supported tiers and creator-led content has redefined how success is measured in the current market.

: Despite the rise of generative video, there is a significant pushback against "AI slop." Audiences are placing a premium on human-led storytelling and clear provenance in content.

“Success depends on deep audience intelligence. This is the year to develop a meaningful understanding of who your ideal customer is, what values and vibes they connect with, and where they spend their time online.” Hootsuite