: Studies indicate that actresses receive the most dialogue between ages 22 and 31 (38% of female lines). In contrast, male actors aged 45 to 65 receive nearly 40% of all male lines, while women in that same age range receive only 20% .

: Influential figures like Nicole Kidman , Reese Witherspoon , Salma Hayek , and Jennifer Coolidge are credited with flexing "production muscles" that previous generations lacked, often for projects they don't even star in.

The landscape for mature women in entertainment and cinema has undergone a significant transformation. While historical data often showed a "disappearing act" for women over 40, recent trends and 2025/2026 reports highlight a resilient, though still challenging, environment where "ageing well" is being redefined by stars taking control of their own narratives.

Despite progress, mature women remain statistically underrepresented compared to their male counterparts:

: Common tropes for mature women still lean toward negative or "feeble" portrayals. For example, older women are four times more likely to be portrayed as senile than older men. The "New Prime" and Power Shifts

Research - Center for the Study of Women in Television & Film

The industry still faces systemic hurdles that limit consistent progress: