Several icons are currently dominating the cultural conversation:

: Women over 50 make up 20% of the population but are portrayed on television only 8% of the time.

: Older women are four times more likely to be portrayed as "feeble" or "frail" compared to men.

While the shift is visible, the data reminds us that there is still work to be done. Research from the Geena Davis Institute reveals significant disparities:

Today’s leading ladies are proving that talent only deepens with time. As famously stated during her 2023 Oscar speech: "Ladies, don't let anybody tell you you are ever past your prime".

However, the "silver economy" is pushing back. Audiences over 50 spend over $10 billion annually on entertainment, and 73% of them say they are more likely to watch content that features characters who reflect their lives. Icons Redefining the Prime