Research - Center for the Study of Women in Television & Film
: Figures like Demi Moore ( The Substance ), Nicole Kidman ( Babygirl ), and Isabella Rossellini ( Conclave ) are leading major projects that challenge traditional perceptions of aging. milfthonghunters movies
: Most female characters on screen are still in their 20s and 30s, whereas male characters frequently remain in major roles through their 40s. Research - Center for the Study of Women
The portrayal of mature women in entertainment is undergoing a significant cultural shift, transitioning from a historical "narrative of decline" toward what experts call a "stigma-busting" era. While systemic ageism persists, contemporary cinema and television are increasingly recognizing the bankability and complexity of female characters over 40. While systemic ageism persists
: In 2025, the percentage of top-grossing films with female protagonists fell to 29%, down from 42% in 2024.