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: Discounts tap into the principle of "perceived value," making shoppers feel they are "winning" or outsmarting the retail system.

: Nearly 80% of consumers are willing to try a new brand if offered a discount, as the lower price reduces the perceived risk of an unfamiliar purchase. Digital Transformation: From Paper to Pixels Money Saving Coupons

Coupons do more than just lower prices; they trigger powerful physiological and psychological responses: : Discounts tap into the principle of "perceived