Mulan Disney Premium Rental Backlash | Disney Plus News -

: The UK Cinema Association and other theater bodies called the decision "hugely disappointing," as it bypassed theaters during a critical reopening period. 🚫 Global #BoycottMulan Movement

: Unlike standard digital purchases on iTunes or Vudu , the "purchase" only remained active as long as the user maintained a paid Disney+ subscription. Mulan Disney Premium Rental Backlash | Disney Plus News

: Fans were outraged at being asked to pay nearly $30 for a rental on top of their existing Disney+ monthly subscription. : The UK Cinema Association and other theater

The primary source of consumer frustration was the . Mulan Disney Premium Rental Backlash | Disney Plus News

Political and human rights controversies led to a widespread boycott.