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The modern media and entertainment (M&E) landscape is undergoing a radical shift as consumer attention fragments across streaming, gaming, and social video. According to the 2026 Media & Entertainment Industry Outlook from Deloitte , the traditional definition of "watching TV" has expanded to include social media videos alongside high-production streaming content. Current Landscape & Consumer Engagement
: Gaming is projected to surpass $300 billion in revenue by 2028, growing at more than twice its 2019 rate. Economic & Social Impact 2025 Digital Media Trends | Deloitte Insights
: While older generations still prefer traditional TV and movies, Gen Z across the U.S., UK, Germany, Brazil, and Japan cites video games as their favorite entertainment activity.
: Platforms like YouTube and TikTok are now "centers of gravity," offering immediacy and relatability that often rivals traditional high-production narratives.
: As generative AI expands across production workflows, there is a counter-movement where audiences crave "real and resonant" content that feels human.
Consumers are currently managing approximately of daily media time, a figure that has reached a plateau. This limited "attention economy" has forced companies to move beyond simple distribution toward fostering deep fandom and community .
: To combat subscription fatigue, streaming services are diversifying revenue through ad-supported tiers (hybrid models) and integrating shopping or community chat features. Key Industry Trends for 2025–2026
: Consumers are increasingly seeking location-based entertainment , such as theme parks, immersive theatrical performances, and branded cruises, to complement their digital consumption.
The modern media and entertainment (M&E) landscape is undergoing a radical shift as consumer attention fragments across streaming, gaming, and social video. According to the 2026 Media & Entertainment Industry Outlook from Deloitte , the traditional definition of "watching TV" has expanded to include social media videos alongside high-production streaming content. Current Landscape & Consumer Engagement
: Gaming is projected to surpass $300 billion in revenue by 2028, growing at more than twice its 2019 rate. Economic & Social Impact 2025 Digital Media Trends | Deloitte Insights
: While older generations still prefer traditional TV and movies, Gen Z across the U.S., UK, Germany, Brazil, and Japan cites video games as their favorite entertainment activity.
: Platforms like YouTube and TikTok are now "centers of gravity," offering immediacy and relatability that often rivals traditional high-production narratives.
: As generative AI expands across production workflows, there is a counter-movement where audiences crave "real and resonant" content that feels human.
Consumers are currently managing approximately of daily media time, a figure that has reached a plateau. This limited "attention economy" has forced companies to move beyond simple distribution toward fostering deep fandom and community .
: To combat subscription fatigue, streaming services are diversifying revenue through ad-supported tiers (hybrid models) and integrating shopping or community chat features. Key Industry Trends for 2025–2026
: Consumers are increasingly seeking location-based entertainment , such as theme parks, immersive theatrical performances, and branded cruises, to complement their digital consumption.
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