Pinterest Buy It Button (2025)

To add a "Buy it" button to your Pins, you must have a and adhere to their commerce guidelines.

Studies show 90% of purchases from these pins often come from new customers, making it an excellent tool for brand discovery. How to Get Started (For Merchants) pinterest buy it button

When a Pin features a blue price, it indicates the item is purchasable directly within the application. To add a "Buy it" button to your

Users can search for specific items, such as a "jacket," and filter results using the blue "$" sign to find items within a certain price range. Users can search for specific items, such as

Customers can select product variants (size, color) and click "Add to Bag" or "Go to Checkout" to complete the transaction.

Upload your product catalog to Pinterest to make items automatically discoverable and shoppable, which enables features like Virtual Try-On and Shop tags.