: Despite the rise of streaming, nearly all teens (99%) still watch television in some capacity, though they are increasingly shifting toward accessible online content. Popular Content & Themes

Young audiences are drawn to content that mirrors their personal development and social reality:

: Platforms like TikTok , Snapchat , and Instagram are integral to social life, though only 36% of teens report enjoying them "a lot" compared to the 73% who derive genuine joy from listening to music.

The modern teen media diet is heavily segmented by platform and personal interest:

: Over 77% of teens watch online videos every day, primarily on YouTube , which 32% of teens cite as the one platform they cannot live without.

: A major divide exists in gaming habits; teen boys average 56 minutes a day on video games, while girls average only seven minutes.