Pr Models - Kamilla [081-094] 【PC】

Modern public relations is built on the Excellence Theory developed by James Grunig and Todd Hunt. These four models describe the different ways organizations communicate with their audiences.

: This model uses scientific research to persuade the audience. It is "asymmetrical" because the communication is imbalanced—the organization uses feedback to understand how to better influence the attitudes of its stakeholders for its own benefit. PR Models - Kamilla [081-094]

: Apply modern PR metrics, such as tracking mentions in blogs, forums, and social networks , to analyze the effectiveness of the campaigns in that specific range. Modern public relations is built on the Excellence