The strategies used by Disney and Universal Studios to capture customer loyalty. The "Three Ps" of Service Magic
The authors argue that "service magic" isn't about superficial tricks or bravado. Instead, it relies on deep customer rapport, precise timing, and consistent practice. Service Magic: The Art of Amazing Your Customers
Communication that makes the guest feel seen. The strategies used by Disney and Universal Studios
How USAA and American Express maintain high loyalty in a competitive market. it relies on deep customer rapport