Fresh produce is a "strategic necessity," responsible for roughly 11% of total store sales and serving as a major traffic driver.
Pre-cut, pre-washed, and value-added produce is rising in popularity for busy consumers seeking convenience. Fresh produce is a "strategic necessity," responsible for
While still a smaller percentage of total sales, organic produce volume is growing faster (5.4%) than conventional (2.9%). Merchandising & Display Best Practices Merchandising & Display Best Practices Produce is weathering
Produce is weathering inflation better than other categories, with shoppers prioritizing quality over low-priced canned/frozen alternatives. Key Trends & Consumer Behavior (2025-2026)
TikTok and other video-centric platforms are driving viral demand for items like cucumbers, figs, and mangoes, prompting retailers to stock more unique varieties.
While traditional groceries still dominate, produce shoppers are increasingly diversifying where they shop, with mass merchandisers, club stores, and online shopping gaining share. Key Trends & Consumer Behavior (2025-2026)