: Innovation starts with "anthropology"—carefully watching how real people interact with products to find hidden frustrations.
: "The best way to get a good idea is to get a lot of ideas." — Linus Pauling (via Tom Kelley) #CreativeMindset #Teamwork #IDEO #BookReview Resources for Deeper Dive The Art of Innovation: Lessons in Creativity fr...
: Effective brainstorming isn't just sitting in a room; it’s high-energy, physical, and follows strict rules like "defer judgment" and "build on the ideas of others". The Art of Innovation: Lessons in Creativity fr...
: Look for the "workarounds"—the things people do to fix a product’s flaws. The Art of Innovation: Lessons in Creativity fr...