The Weeknd - Reminder (audio) 💯 Must See

: The hook, "Every time you try to forget who I am, I'll be right there to remind you again," emphasizes that despite his pop success, he hasn't lost his original edgy identity.

Released in February 2017, the music video is notable for its star-studded cameos, acting as a visual representation of his status in the industry. It includes appearances by: ASAP Rocky Travis Scott Young Thug Metro Boomin Nav and Belly (XO signees). The Weeknd - Reminder (Audio) The Weeknd - Reminder (Audio)

: The lyrics detail his rise from "a mattress on the floor" to international stardom, earning "a couple mil' a show" while staying loyal to his city and his XO crew. Production Credits The song was produced by a frequent group of collaborators: Doc McKinney Cirkut Mano The Weeknd (Abel Tesfaye) The Music Video : The hook, "Every time you try to

: A core theme is the irony of winning awards intended for teenagers while maintaining his darker, drug-heavy lyrical style. He famously references winning a Nickelodeon Kids' Choice Award while "talking about a face coming off a bag of blow". The Weeknd - Reminder (Audio) : The lyrics

: The hook, "Every time you try to forget who I am, I'll be right there to remind you again," emphasizes that despite his pop success, he hasn't lost his original edgy identity.