Developing original immersive or interactive content for theme parks, apps, or live events.

Utilizing generative AI for script ideas, character development, and production efficiency, as shown by California Sports Lawyer .

What is the specific (e.g., increase engagement, pitch a new show, improve user experience)? Entertainment & Media Content Testing - iMotions

Using data tools to monitor audience engagement (clicks, shares, comments) to guide production decisions.

Is this for a platform (like TikTok/Reels) or long-form (streaming, film, interactive)?

Developing specialized content for smaller, dedicated platforms rather than focusing solely on massive, mainstream broadcasting. 3. Potential Roles & Focus Areas

Experiences that engage all senses, often utilizing AI and XR (extended reality) to blend physical and digital worlds.