Twitter Buys: Periscope

Twitter acquired Periscope in , while the app was still in its beta phase and had not yet officially launched. The acquisition was largely a defensive and offensive response to the sudden rise of Meerkat , a rival live-streaming app that gained massive traction at that year's SXSW festival. By acquiring Periscope, Twitter aimed to:

: Periscope allowed everyone from private users to celebrities and journalists to broadcast global events at scale. Integration and Peak Success twitter buys periscope

Following its public launch in March 2015, Periscope quickly became a cultural phenomenon, earning the title of from Apple later that December. It gained notoriety for its use in citizen journalism and political events, such as when Democratic members of the U.S. House of Representatives used it to stream a sit-in when official C-SPAN cameras were turned off. Twitter acquired Periscope in , while the app

What Is Periscope and Why Twitter Bought It - Business Insider Integration and Peak Success Following its public launch

: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google.

: While Twitter excelled at text-based "what's happening" updates, Periscope allowed users to actually show what was happening.