Understanding Consumer Behaviour May 2026
Understanding consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods and services to satisfy their needs and desires. It is a complex blend of that explains why we often buy things we don't need simply because they make us feel good. 🧠 The Psychology of "Why"
Low involvement but significant brand switching (e.g., snacks). 🌍 Factors That Pull the Strings Understanding Consumer Behaviour
Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey Understanding consumer behavior is the study of how
High involvement but few differences between brands (e.g., flooring). 🌍 Factors That Pull the Strings Many purchases
Multiple layers of influence shape every choice a consumer makes:
Low involvement with little brand difference (e.g., salt or toothpaste).
Consumers are often . Decisions aren't just about price; they are driven by deep-seated emotional and psychological triggers.